Music Video Final

This is my final music video for my A2 coursework. This is the final version with all the changes made that I wanted to make in the drafting stages. This included the colour correction, slowing some of the clips down and changing some of the clips.

Digipak

Below is my Digipak which I have created for my artist. The Digipak is made up of a front page, two pages inside and a back page which includes the track details and the production details. I kept the front cover looking simple with the image of the artist and the title of the album making it easy to the audience to see what it is. I believe the simple front cover of the album with an image and the name of the album is able to quickly draw people in. it is appealing to the audience and would attract them to buy the album. Inside you can see a note from the artist making it look personal to the reader once again making them likely to buy the album. On the back of the Digipak I have displayed the track names next to the image of Beth where it looks like she is looking up at the track names. This once again would draw in the attention of viewers and would make them interested in the album.

I used studio photography to convey my artist and kept the images looking similar to stick to the house style and clearly link to the advert and the music video. My model is wearing a white sparkly dress which is featured in the music video, and includes both hair styles which are up and down. I believe that the white dress against the black background works well and makes the artist stand out being the main focus to the readers. In addition to this I kept the fonts linking to the colour scheme where I used white fonts and the main title a silver colour. This keeps it looking professional and too a firm house style. 

Promotional Methods for Advert

I have considered two possible promotion methods for the album advert. The first is to present the advert on a bus stop and the other on a popular road where many people would walk. I have considered using both of these as they would both be effective ways of promoting the new album. Both of these locations would draw lots of attention to the advert and I believe that they are also suitable locations as many teenagers who the album is targeted to would be daily.

Album Advert

This is my final magazine ad which I completed today. I have decided to have the advert portrait as it looks a lot more professional and realistic compared to other magazine album adverts. I wanted to keep all three of my products looking similar through sticking to a house style throughout. to do this I wanted my artist in the same outfit in both the advert and Digipak, and wanted the colours to be exactly the same. The ratings are at the top of the page and are both 5 stars highlighting to the audience how good the album is. All of the text on the page sticks to white and grey colours which stand out well against the background colour. I decided to use this colour as it works well with the black background but also keeps to a house style through the colour of the dress.
I decided to use this image where she is giving direct eye contact to the audience as she looks like a real down to Earth artist, and the audience would not take her too seriously. In addition to this I believe that the image clearly highlights the genre of pop through the girly makeup and hair. I also like the positioning of the silvery grey text on top of the white dress and thought that this will draw readers into reading the information and therefore wanting to buy the album.
As well as the standard promotional method of the album advert being a poster I have also shown another method of how the advert will promote the album. The advert would be displayed on a bus stop where there would be lots of people everyday looking at it. This therefore would make people aware of the album and therefore would increase the sales. I decided to locate the advert on the bus stop as many teenagers often use public transport and therefore would be around bus stops. this suggests how the bus stop is the most suitable location to display the advert, as it would be shown to the target audience as well as a large number of other people.

 

Evaluation Question 3

Transcript:

What have you learnt from your audience feedback?

Through the production stages of creating my music video gathering feedback from my audience was a key aspect to allowing me to create a successful and professional music video that appealed to an audience. It allowed me to see where I needed to improve through collecting positive and negative feedback allowing me to achieve the highest grade possible. Not only this through collecting feedback it allowed me to see what the audience liked about the video and the best bits of it as well as seeing if it suits the target audience.

The primary target audience to my video are mainly teenage girls around the ages of 13-25. Pop music is usually mainly targeted to a young female audience therefore I had to ensure that in my video I clearly highlighted the conventions of a pop music video such as representing them in a very feminine and pretty manger. In addition to this due to Ellie Goulding being a young pop artist who targets music at teenage girls, this age category seemed appropriate. A prime example of targeting to this specific audience in the video is through the styling and makeup of the artist. She is often presented in front of the camera wearing girly clothing such as dresses and skirts, and shows a range of makeup styles that the typical audience would see. I have also considered a male audience of around the ages 17-25 as the secondary audience, due to the fact that the song is very feminine and therefore the male audience would be interested in the looks of the female artist. However I believe that males may not be as interested in the video as the female audience, highlighting the reason for males being the secondary audience.  

In terms of the typical viewers, due to the target audience being young they would not have yet experience the working life and therefore this makes it difficult to fit them into a specific social class. However the families of the people watching it could range but I believe that the older audience would be in the C2 and C1 social classes with skilled manual and managerial positions. Due to the song being the pop genre, this making the artist very likable and the video very popular. Considering this it is clear to see that the psychographics of the video would be majority main stream wanting to keep up to date with the latest music and videos.

I made sure that throughout the production stages I collected as much feedback as I could and often throughout the development of my video would ask people to watch my video and ask them what they thought of it. I also asked if there was anything that they would change to the video to keep it professional and to the highest standard.

When the music video was complete I had to make sure that the first thing I done was got feedback from the video from a mass audience. Without doing this I would have had no idea if the video was successful and met the primary purpose and audience. To do this I used the website survey monkey and posted the web link onto my blog to get people to complete this. Posting this onto my blog meant that people would watch my video and then instantly complete the survey. I included 7 different questions and made sure that the questions I gave were the most important factors that I wanted feedback on. Using this way of gaining feedback also allowed me to gain positive criticism as it can be hard to get this from the audience by asking them face to face. I was able to add a question to ask if there would be any changes made to the video where I included a text box for the audience to type into. I was able to achieve this feedback from the audience and due to the responses I got back being anonymous this helped me to gain as much feedback as I possibly could. The responses I got were not only just from the typical audience of the video making the feedback I got valid. I was also able to gain verbal feedback by often asking small questions to other pupils and the teachers, often for small changes that could be made. This way of gaining feedback would be classed as informal feedback and was only used when deciding on small minor changes which could be made.

The feedback which I collect was used effectively and I looked closely at the responses which was given on survey monkey. However a small amount of the feedback collect was ineffective as the amount of criticism and improvements was given was small leaving me with just the effective parts. One of the questions which I asked the audience was “are there a variety of shots, locations and costumes within the video? If not does this need improving?” For this question the responses given were all positive saying that there was no changes to be made. After collecting all the feedback various changes were made to the video, such as shots, speed of shots and editing of the lip syncing. Gaining audience feedback was definitely helpful and it helped me to ensure that my video was high standard and professional looking.

Evaluation Question 2

Evaluation Questions 1&4